Massage Marketing Ideas For building a Solid Massage Therapy convention

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Venturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? either you have a careful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business.

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Of all the massage marketing ideas you may hear about, word of mouth is by far a massage therapist's strongest asset. Clients who have personally benefited from your medical touch are a natural advocate for your massage therapy practice.
 
People tend to accept opinions based on personal experience, particularly when those opinions are offered freely, with no fundamental motives. Personal referrals from friends or family members-or even casual acquaintances-are more likely to create a response than former advertising venues such as newspaper ads or flyers.

Loyal clients raving about your massage skills to their friends and family, resulting in an endless chain of referrals and new clients, is an intelligent vision, but in the meantime, what can you do to light the spark?

One way to spark referrals is to offer a extra deal for clients who refer your massage services to a friend or family member. How does this work? Here's an example. If a new client books (and keeps) an appointment as the result of a referral, the client who made the referral receives a free massage session. If the new client rebooks at the end of their first appointment, your regular client gets other incentive, such as hot stone massage.

Other rewards for referrals could include free add-on treatments such as foot massage, spa treatments, or aromatherapy. These add-ons encourage the client to sample other services you have to offer. If they enjoy it, they may even think adding it to their regular massage sessions.

Another source of inherent referrals is society involvement. Network with society members and local business owners, especially those who work with clients and customers that would advantage from therapeutic massage. Individuals who are foremost in the society can effectively store your business straight through word of mouth.

Chiropractors, fitness trainers, and bodily therapists are key individuals to include in your network, but don't limit yourself to the obvious. Be creative. include condition food stores, specialty gift shops, bridal shops, and counseling centers. Focus on the type of clients you hope to attract. Do you specialize in fertilization massage? Network with family planning centers and local condition clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? connect with home condition care workers, senior centers, and nursing homes.

On the flip side, word of mouth can also work against you if your massage custom offers less than clients expect. The foundation of any massage business plan must include a professional atmosphere and relaxing environment. If you try to scrape by with threadbare sheets and oil-dotted walls or neglect to clean the restrooms, your clients will notice and tell their friends. Clients are more likely to become regulars if they comprehend that you care about their health, their time, and their comfort.

While word of mouth is your core strategy for long-term clients, there are plentifulness of other massage marketing ideas that can give your appointment schedule a boost. Chair massage is one of the most effective. It's also an perfect introduction to massage therapy for inherent clients. Chair massage allows clients to sample the power of medical touch before experimenting with the deeper benefits of full body massage.

Offer chair massage sessions at society and collective events, condition fairs, business expos, farmers markets, athletic events, country clubs, coffee houses, bookstores, or universities. Bring your appointment book to schedule office sessions on the spot for interested clients.

Some therapists offer chair massage for free as a marketing promotion, but clients looking for a handout are less likely to become regular clients. Most massage therapists fee one dollar per microscopic for seated massage. Individuals who are willing to pay for seated massage will be more willing to spend in your services for full body massage.

Business cards should also be an foremost part of your massage therapy business plan. Give extra business cards to friends and family members who are willing to refer your services. Keep a stack of business cards at the appointment desk, where clients can pick up a few on their way out if they know of population who may be interested in your services. Don't hesitate to pass out business cards on your own as well.

Building up your massage business takes planning and hard work, but the results are worth the effort. Your business and your clients will advantage from your efforts to reach individuals who can find hope and medical straight through massage therapy.

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